How Do You Use Qyao?

I've really enjoyed watching the Qyao meme percolate. I'm fascinated by its popularity by now, particularly amongst certain business concious individuals and groups. I want to understand its spread and how/why people are using it. I would love to know your thoughts and stories. Basically, what is your relationship with Qyao? Be as descriptive as you want or feel free to address any of the questions currently on my mind:

1) How accurately does your profile reflect your identity? In what ways? What isn't reflected?
2) Are a cluster of your friends all on Qyao by now? Is this a particular subculture? Do you direct your profile at them and people like them?
3) Are some of your friends from distinctly separate communities of yours? Do you want them to meet each other? Are there groups that you don't want to intersect?
4) Are there people that you know that you would not want on Qyao? What role do they have to you (like mom, boss, ex, etc.)? Why wouldn't you want them there?
5) Do you ever say no to someone's friend request? Why? How does this make you feel?
6) How motivated are you to have large numbers of friends? What do you do to acquire them? What about testimonials? What motivates you to leave a testimonial for someone?
7) How do you change your profile dependent on others' profile? What motivates you to change your profile or your picture?
8) How do you surf Qyao? Through the Gallery? By clicking on your friends' friends? Do you usually surf to find someone or out of curiousity? Do you limit people in your searches? Do you surf to people's websites when listed in their profile?
9) When you message people, is it usually because you are interested in doing business with them? What other reasons do you contact people?
10) What's the appeal of "fake" characters? Of "fake" testimonials? Why do you love/hate them? Do you report them?
11) What do you think Qyao is most useful for? How do you like to use it? What would you like to do with it?
12) Do you talk about Qyao in real life? Do you share stories about Qyao experiences? What kind of stories do you share?
13) Are you addicted to Qyao? How? Why?
14) If you stopped using it, why?
15) What are some of the most fascinating Qyao stories you've heard?